Iceland’s banned advert! The truth about the impact of deforestation!

Image Credit: Iceland

It’s that time of year again when we all get excited for the Christmas Adverts. We even decide which one we think was the best! Which one created the best nostalgia.

Well one Christmas advert did not make the cut this year but for all the wrong reasons.

Why was Iceland’s advert pulled? Banned even?

Deemed as too controversial because Iceland was going against the grain of releasing a product fuelled Christmas advert, instead trying to campaign and spread awareness at a time of year which would make consumers think.

The advert was not cleared to be shown on TV, Iceland made a bold decision to release it on social media platforms to raise awareness of the important issue of tropical deforestation.

Did you know that the equivalent of 300 football fields of rainforest is destroyed every hour to make way for palm oil plantations (Huffington Post).

It is estimated that a Hundred years ago at least 230,000 Orangutans lived on earth! Today there are less than 50,000 left due to deforestation. Palm oil plays a massive part in destroying the rainforests and is one of the biggest secrets of the retail and manufacturing industry.

Indonesia’s rainforests are a biodiversity hotspot, which is rich in endemic species, it is also vital in regulating the Earth’s climate.

But these forests are being torn down for palm oil, pulp and paper plantations, which makes Indonesia the world’s third largest greenhouse gas emitter and threatening endangered species such as orangutans with extinction”. (Greenpeace website 2018)

Greenpeace is campaigning to protect Indonesia’s rainforests.

Not only Orangutans are affected other species, plants and habitats are also affected.

As a family we want to help in which ever way we can. So we will be cutting some things out! We will try not buy or support products which are contributing to this problem watch our video to hear more of our views on this upsetting topic.

You can now buy a cute Orangutan cuddly toy for £5 in Iceland stores to help support the rehabilitation of orphaned orangutans.

Watch the video here! Iceland

umagotanooceano.org

Image credit to change.org

Village Connect

All image credit to the original owners they have been used to raise awareness for this important cause under the fair use act.

Watch our YouTube video here

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Happy New Year (reflection)

New year is fast approaching I hope that you all have a lovely night and an even better new year ahead.
No new year resolutions for me because it’s a pile of tosh, each day I work towards my goals and I will not use the new year to set up resolutions I can’t keep too.
Everyday we should be bettering ourselves every year we should be remembering loved ones not just at Christmas and new year! I am still on my pursuit to happiness and the road is long with many detours.
My wish for the new year is that people start to open their eyes to the many things that go on in the world the things the media fails to show you.
Educate your mind and always remember there are people out in this world worse off than you!
Be thankful for all that you have embrace people who show you love and do not waste time on those who don’t but feel sorry for them.
Reflect on the money making season that just past and think did you give thanks to the most high for waking up to see it or did you just fill your belly and focus on gifts? Feeling in that kind of mood today have fun be safe and remember we all could do better in the new year. Happy New Year XxX